American striker Lionel Messi, who plays for Inter Miami, has been officially recognized as the most popular athlete in the United States, according to a recent study conducted by SSRS. This distinction reflects not only his incredible talent on the pitch, but also his significant impact off the pitch, especially since joining Inter Miami.
Messi’s move to MLS captivated fans across the country, drawing attention to soccer in a market traditionally dominated by other sports. His presence in the league sparked renewed interest and game attendance increased significantly. The study highlights how Messi’s celebrity status and remarkable career achievements resonated with the American public.
In addition to his on-field performances, Messi’s social media presence and engagement with fans have contributed to his popularity. His ability to connect with people, both online and in person, has made him a beloved figure. As he continues to play for Inter Miami, his influence is likely to grow even further, inspiring the next generation of soccer players in the United States.
American striker Lionel Messi, who plays for Inter Miami, has been officially named the most popular athlete in the United States, according to a recent study conducted by SSRS. This significant recognition highlights Messi’s incredible influence, especially after his high-profile move to Major League Soccer (MLS).
The SSRS study surveyed American sports fans ages 12 and up, revealing that Messi received 5% of the votes from U.S. residents, surpassing all other athletes. This achievement is particularly notable because it is the first time a soccer player has topped the list, a historic milestone that reflects soccer’s growing popularity in the United States. Prior to Messi, basketball icon Michael Jordan held the top spot in the poll, a testament to the enduring legacy of one of the greatest athletes of all time. However, with Messi’s arrival in MLS, the dynamics of American sports culture appear to be changing as soccer continues to gain traction among fans across the country.
Messi joined Inter Miami last summer as a free agent, creating a buzz not only in the soccer community but also in mainstream sports culture. His decision to play in MLS was seen as a significant moment for the league, which is working to raise its profile and attract more talent. Since joining Inter Miami, Messi has appeared in 15 games in all competitions, scoring an impressive 11 goals and providing six assists. His performance has not only contributed to the team's success, but has also captivated fans, drawing more and more people to games and increasing audiences.
The impact of Messi’s presence in the league extends beyond the pitch. His celebrity has attracted international media attention, further increasing MLS’s visibility. Fans are excited to see one of the greatest footballers of all time compete in their league, and Messi’s games have become must-see events. This increased interest is beneficial for the league as it aims to grow its fan base and improve its position in the competitive sports landscape in the United States.
Messi’s current contract with Inter Miami runs until December 31, 2025, which guarantees fans the chance to see him play for several more seasons. His market value is estimated at €35 million, as reported by Transfermarkt. This valuation not only reflects his exceptional talent on the pitch, but also his immense commercial potential as a global sporting icon. Brands and companies are eager to partner with Messi, recognizing the influence he wields among a diverse audience.
In addition to his contributions on the pitch, Messi's off-pitch personality has resonated with fans. He often shares glimpses of his life on social media, including moments with his family and behind-the-scenes glimpses of his training and preparation. This authenticity has earned him the affection of fans, making him relatable despite his superstar status. Additionally, Messi's philanthropic efforts also play a significant role in shaping his public image. He is actively involved in various charitable initiatives, including the Leo Messi Foundation, which focuses on education and healthcare for vulnerable children. His commitment to giving back to the community resonates with fans and reinforces his reputation as a role model.
As the MLS season progresses, the excitement surrounding Messi and Inter Miami shows no signs of waning. His ability to command attention and engage with fans will likely continue to contribute to his popularity. The league will be eager to capitalize on Messi’s presence, using him as a platform to promote soccer in the United States and inspire a new generation of players. In short, Lionel Messi’s rise to the status of the most popular athlete in the United States is a remarkable achievement that underscores his influence in the world of sport. His historic ranking, combined with his impressive performances since joining Inter Miami, positions him as a transformative figure in American soccer. As he continues to play and engage with fans, his legacy will undoubtedly leave a lasting impact on the sport in the country.
